Dr. Kraus, Swede and PhD pharmacist, positioned the organic cosmetic brand to stand apart from exaggerated eco-trends: cool and without any unnecessary flourishes. Under the barrel vaults, several cubes made of wood with different heights are placed to showcase the cosmetic products like art exhibits.
This stages the brand philosophy, which is influenced by high quality, authenticity and aesthetics. The rooms appear light-flooded, cozy and pleasant, due to reducing the colors to black and white in combination with the warm glow of brass.

dreimeta Armin Fischer • 2013 • photos by Steve Herud